Salomon are renowned for building quality products
for extreme sports. An identity and design language
was required for their inaugural snowboard range
which had been developed over several years.
The ‘spirale’ logo was created to symbolise motion
and freedom of the sport. One of the logo principles
is that when placed on the base of a snowboard it should maintain optimum visual exposure, regardless
of direction or angle it is viewed from.
The first board range featured a series of single-colour topsheets to emphasize product purity. It was this
visual statement of honesty that helped gain the
product respect from a new customer base. It was
an effective juxtaposition against the visual noise
of snowboard sub-culture.
The popularity of the‘spirale’ logo was so well
received by both company and customers alike that
it was adopted as the main Salomon brand logo. Subsequent sub-brands, advertising and retail design guidelines projects followed for inline skates, hiking
Designed with Neville Brody
Inaugural snowboard range
© 2015 Simon Griffin
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