Profile

Simon Griffin is a British graphic designer and creative director whose career began at the internationally renowned, Neville Brody Studio in London, where he contributed to the development of a wide range of identity, literature and packaging projects for high-profile clients that included; Camper, Deutsche Bank, and Salomon. It was this early experience that helped shaped his working philosopy for design experimentation.

After his time with Neville Brody, Simon transitioned to the role of Senior Designer at Dolphin, a boutique design studio in London that specialised in music and retail design. He worked on music advertising, events and packaging for music clients; Cream, Renaissance, EMI Records, Orchestral Manoeurves in the Dark, Virgin Records and ZTT Records. Retail and Public Relations design projects for Clarks, Levis Strauss, Paul Smith and Virgin Megastores. The studio’s ideology was one of a minimalist approach, continual refinement in the belief that good design is a case of what you leave out rather than what you put in, coupled with rigour and precise attention to detail.

Simon’s career continued to evolve working as a freelance design director for leading brand and advertising agencies including; Brand Union, Imagination, and Ogilvy. He expanded his expertise into diverse areas of branding, digital experiences, and retail activation. During this time, he collaborated with an international client base that included Arsenal FC, Nike, Motorola, TAG Heuer, Union Cycliste Internationale and Vodafone. It was during this period that Simon honed his ability to blend creativity with strategy across various media.

Following this freelance period, Simon took on the role of Creative Director at Saville Parris Wakefield, where he worked closely with Howard Wakefield, Sarah Parris and Peter Saville on a range of high-profile projects. His work included brand identity projects for the Danish Social Liberal Party, the Ministry for Economic Affairs and the Interior, and textile company Kvadrat. Other projects included music packaging and events graphics for the iconic band New Order.

Today, Simon continues to take a hands-on design approach, collaborating with clients in diverse sectors, from natural beauty to fintech and hospitality to retail. His work has earned him recognition in prestigious publications such as Creative Review, Design Week, Graphics International, Wired, and Visuelle. Simon has also served as a design juror and received awards from Design Week and Transform, affirming his ongoing commitment to excellence in design.

Testimonials

  • Simon Griffin —

    Henry Garfit

    Founder and Director

    “We were delighted with Simon’s designs for our first brochure. Based in the tourist destination of West Cornwall and opening the art school towards the end of the season we knew we had to reach a local customer base immediately upon opening in the Autumn. The brochure we distributed throughout West Cornwall basically made our business and helped us have a successful winter period. With a difficult brief of the need for a brochure with a huge amount of information on our art courses but a desire on our part to create a clean and minimal design, Simon had his work cut out. He created a bold design which was easy to read and well laid out with an intelligently designed colour coded calendar for our thirteen different art courses. I cannot recommend Simon more highly and we will be working with him on our upcoming brochure and advertising campaigns into the future.”

  • Simon Griffin —

    Michele Scott-Lynch

    Founder and CEO

    “Simon is a pleasure to work with. He has incredible vision and a mine of ideas. He grasped the concept of my brand immediately and created a stand out design bringing something refreshing and completely new to the natural beauty industry. His innovative design is intrinsic to the success Bouclème has achieved so far. Simon is also reliable and fulfilled the job within the timeline agreed. I’ve worked with many designers and Simon stands head and shoulders above them all.”

  • Simon Griffin —

    Christine Fernandes

    PA to UCL SSES Director

    “I can highly recommend Simon who did some amazing work for us. While following our guidelines, he brought his own original input to the project and produced a programme that has been greatly received. Simon is a hardworking, reliable, no nonsense, true professional and it is a pleasure to work with him.”

  • Simon Griffin —

    Katherine O’Shea

    Communications Manager

    “Simon is a pleasure to work with. Innovative, creative, receptive and helpful, we were delighted with the results. His thoughtful designs reflected exactly the spirit of our project and of Reprieve’s overall mission. They were delivered on time and accurate down to the last detail. Simon works quickly and flexibly and produces consistently exceptional design work.”

  • Simon Griffin —

    Hilary Dominey

    Head of Marketing

    “Simon has done an excellent job with the continued development of our brand communications and packaging. He is a pleasure to work with and delivers on time without compromising on quality.”

  • Simon Griffin —

    Rachel Beasley

    Founder and Director

    “I first worked with Simon at Ogilvy, and therefore was aware of his fantastic work before hiring him for a store branding project. His creativity, attention to detail and knowledge of this sector meant that he was great to work with. You can trust Simon to get to the heart of a brief and create work you are proud to present to clients.”

  • Simon Griffin —

    Simon Smith

    Creative Director

    “Simon is a contemporary type and illustrative designer and Creative Director. Having worked with him on many projects over several years I have enjoyed seeing his experience, knowledge and ability to think strategically bring together a unique but very elegant and modern touch to our work. He is a pleasure to work with and a great asset to any design team.”

Experience

  • Studio Griffin

    Creative Director

    • Anglo American
    • Atlantic Hotel
    • Bouclème
    • Bramley Products
    • Brrito
    • Condé Nast

    • Delv
    • Deutsche Bank
    • Eve and Co
    • Ignite Communications
    • Isaac
    • John Lewis & Partners
    • Konkrete
    • Lambs Conduit Street
    • Language
    • MetaData
    • Newlyn School of Art
    • O2 Telefonica UK

    • Primitive
    • Reprieve
    • Rick Stein

    • Robin Wylde

    • The Eton Collection

    • The Seafood Restaurant

    • THG
    • Trestle
    • University College London

    • Vyper

    • Wildcat
    • Yearn
  • Saville Parris Wakefield

    Creative Director

    • Citizen Records

    • Discovery Channel

    • Gilchrist

    • GS Caltex

    • Kvadrat
    • Joy Division

    • New Order

    • Økonomi og Indenrigsministeriet

    • Radikale Venstre

    • Viacom
  • SuperUnion


    Freelance Design Director


    • Cadent

    • Finastra

    • InterContinental Hotels

    • International Chamber of Shipping

    • SimplyHealth
  • 20.20


    Freelance Design Director


    • Arsenal FC
  • Ogilvy


    Freelance Design Director


    • Barclays Wealth

    • Motorola

    • TAG Heuer

    • Union Cycliste Internationale

  • Fitch

    Freelance Design Director

    • Arabjet

    • Williams BMW F1

  • GRR

    Freelance Design Director

    • Nike
    • Speedo
  • Imaginatoin

    Freelance Design Director

    • Vodafone
  • Singulier


    Freelance Design Director


    • Camiral Golf & Wellness

    • Diptyque

    • Plicosa
  • Dolphin

    Design Director

    • Ascot
    • Barclaycard
    • BBC
    • Capio Healthcare
    • Central Hall Trust
    • Clarks
    • Cream
    • Dadco Alumina and Chemicals
    • EMI Records
    • GCI Health
    • Levis
    • London South Bank University
    • Mean Fiddler
    • Merrill Lynch
    • Ministry of Sound
    • Nivea
    • Old Mutual
    • Paul Smith
    • Renaissance
    • Simple
    • Sony Playstation
    • Terrence Higgins Trust
    • Ticketmaster
    • Virgin Megastores
    • Virgin Records
    • ZTT Records
  • Neville Brody Studio

    Senior Designer

    • BMW
    • Camper
    • Deutsche Bank
    • Eurostar
    • Haus der Kulturen der Welt
    • Macromedia
    • Mercedes Benz
    • MTV
    • Paramount Pictures
    • Parco-Tokyo
    • Salomon
    • Warner Bros