Atlantic

Simon Griffin — Atlantic

Atlantic

Transatlantic dining

Atlantic restaurant is an independently owned business located in South Beach, Miami. They create cosmopolitan cuisine within a contemporary setting. They required a design language that was personal to their name with a flexible system for menus. A series of Atlantic Ocean seascape photographs were collated from the Ocean’s coastline which varied from Africa to Europe and North America to South America. These photographs were captured over a 24 hour period to give tonal variation in each location. Each photograph was then manipulated into a graphic pattern using a number of post-production techniques, this gave each menu a textured depth with its respective location listed. Digital templates were created enabling the restaurant to update their menus on the pre-printed images.

Sector

  • Hospitality
  • Food & Drink

Scope

  • Digital Illustration
  • Print
  • Visual Identity
Simon Griffin —
Simon Griffin —
Simon Griffin —
Simon Griffin —
Simon Griffin —