Bank 24

Deutsche Bank AG is a global banking and financial services company. Bank 24 was created primarily as an online service for a younger customer base. They required an identity with print and digital deliverables including; brand guidelines, website, stationery, press adverts, debit cards, direct marketing material and financial brochures. The geometric form of the logo as an implied circle creates an opposite to Deutsche Bank’s square logo. The same principal is applied to the colour palette with ‘Deutsche Bank Blue’ becoming ‘Bank 24 Red’. A series of resolution images were created to add background support for this new digital offering.