Boucléme
Boucléme
Curls redefined
Bouclème is a specialist natural hair care brand for people with curly hair. The range is made from 100% natural botanicals, it has 0% sulphates, silicones and parabens. The strategy was to reflect the beauty of curls in a modern, confident and contemporary way. In order to identify that this is a bespoke product for curly hair the packaging range has an ‘Op art’ tapered spiral which wraps around the bottle, its form beautifully connects with the brand proposition, ‘curls redefined’. A bold, refreshing colour palette was inspired by the natural citrus-based fragrances of the products; this completely differentiates itself from the competition. The result is a packaging suite that has unique presence, both physically and digitally, and a design system that has range extension.
Sector
- Beauty
Scope
- Art Direction
- Brand Guidelines
- Exhibition
- Packaging
- Retail Design
- Visual Identity
Michele Scott-Lynch
Founder and CEO
“Simon is a pleasure to work with. He has incredible vision and a mine of ideas. He grasped the concept of my brand immediately and created a stand out design bringing something refreshing and completely new to the natural beauty industry. His innovative design is intrinsic to the success Bouclème has achieved so far. Simon is also reliable and fulfilled the job within the timeline agreed. I’ve worked with many designers and Simon stands head and shoulders above them all.”