Capio

Capio is a leading healthcare provider in Europe and supplies services within several medical specialities. A design language was required to work alongside their incumbent identity, and to promote and support more than 100 individual operating units across Sweden, Norway, Denmark, Finland, France, UK, Spain and Switzerland. The design language generates the feeling of modernity, freshness and confidence. Literature has a curved outer form to soften the subject matter and generate a distinctive standout from its competition. A set of Brand guidelines were created showcasing examples of literature, internal comms, digital templates, signage, uniforms and livery.