Flower Money

Flower is a decentralized protocol that enables users to mint flUSD, a synthetic stablecoin. By creating a Collateralized Debt Position (CDP), users can deposit crypto assets as collateral and borrow flUSD. This innovative approach ensures stability while leveraging the power of decentralized finance. They required a visual identity, stablecoin designs for their 3 respective products and landing page. A visual narrative was created that was light hearted with personality to give the feeling of being open and inclusive. The stablecoin design was translated by Shizzy Aizawa into a cast of characters that could aid communication, from instructional narratives to social memes.