Gilchrist

Gilchrist foot clinic is a multi-disciplinary practice that works in the areas of Podiatry, Chiropody and Reflexology. They required a visual identity and design language that specifically distinguishes itself from other organisations. The signature imagery derives from the very latest foot leveler scanning technology, these scans are initially used to assess where patients put pressure on their feet. Using post-production techniques on these scans, a unique set of vibrant and uplifting images were created from this key reference point and formed the basis of the design language.