GS Caltex

GS Caltex is a leading energy provider based in Seoul, Korea. A series of rewards cards were required for holders to accumulate purchase points from across their businesses, GS Caltex, GS Shop and GS Retail. An interconnecting circular pattern was created, inspired by Taegeuk from the Korean flag. The pattern alludes to the interconnection of their network. A bright, refreshing colour palette was created for a contemporary look and feel.