Newlyn School of Art
Newlyn School of Art
At the heart of the famous artistic colony
Newlyn School of Art is a dynamic and innovative art school based in the heart of the famous artistic colony of Newlyn, Cornwall. It offers an array of courses in disciplines including; painting, drawing, printmaking, pottery, stone carving and fabric design. These courses are taught by over 30 of the most well known artists working in Cornwall today. They required a visual identity with both print and digital applications to promote the school. The typeface used in the identity derives from a heritage reference of the hallmark used on Newlyn Copper artefacts. The DL booklet format is designed for prominence in tourism literature stands and is cost effective to send via post. In order to differentiate the brochure both visually and physically it has a concertina step fold, these steps carry the colour codes for each respective course with accompanying descriptions.
Sector
- Education
Requirements
- Digital
- Visual Identity
Photography
- Jay Williams
Henry Garfit
Founder/Director
“We were delighted with Simon’s designs for our first brochure. Based in the tourist destination of West Cornwall and opening the art school towards the end of the season we knew we had to reach a local customer base immediately upon opening in the Autumn. The brochure we distributed throughout West Cornwall basically made our business and helped us have a successful winter period. With a difficult brief of the need for a brochure with a huge amount of information on our art courses but a desire on our part to create a clean and minimal design, Simon had his work cut out. He created a bold design which was easy to read and well laid out with an intelligently designed colour coded calendar for our thirteen different art courses. I cannot recommend Simon more highly and we will be working with him on our upcoming brochure and advertising campaigns into the future.”