Nike

Regrind™ is patented technology developed to eliminate waste and aid product lifecycle by using old footwear. Once the products are collected they are ground up and separated into various material categories. Following this process the material can then be used to make, synthetic athletic tracks, tennis courts and playground surfaces. A showcase for Regrind™ was required for NikeTown London, by displaying in-store products made from the recycled material. These included, chairs, benches and mats. The identity and design language had to complement the showcase, at the top level this was achieved by using large format statements, showing real term ratios of the number of old products needed to create new ones. The statements were displayed on products and in-store fixtures including, gondolas to wall bays and footwear walls to column wraps with promenance.