Primitive

Primitive develops protocols, products and interfaces with a fundamental belief that they will transform the way people can access and use financial products. By uncomplicating the complicated and building accessibility through empowerment and education. They required an evolution of their visual identity and the creation of a new supporting graphic language, product design and landing page. The graphic language is a blend of ancient worlds meeting future worlds, alchemy materials made into timeless forms, typography that is futuristic yet strongly informed from centuries past.