Salomon

Salomon are renowned for building quality products for extreme sports. A visual identity and design language was required for their inaugural snowboard range which had been developed over several years. The ‘spirale’ logo was created to symbolise motion and freedom of the sport. One of the logo principles is that when placed on the base of a snowboard it should maintain optimum visual exposure, regardless of direction or angle it is viewed from. The first board range featured a series of single-colour topsheets to emphasize product purity. It was this visual statement of honesty that helped gain the product respect from a new customer base. It was an effective juxtaposition against the visual noise of snowboard sub-culture. The popularity of the ‘spirale’ logo was so well received by both company and customers alike that it was adopted as the main Salomon logo. Subsequent sub-brands, advertising and retail design guidelines projects followed for inline skates, hiking and snowblades.