Overview
I am a versatile and innovative graphic designer with over 20 years experience. I specialise in brand identity creation and development, packaging, print, spatial
and digital design.
I work with entrepreneurs and established organisations across a broad spectrum of sectors, to define, create and deliver design projects.
Client testimonials
Michele Scott-Lynch
Founder
Simon is a pleasure to work with. He has incredible vision and a mine of ideas.
He grasped the concept of my brand immediately and created a stand out design bringing something refreshing and completely new to the natural beauty industry.
His innovative design is intrinsic to the success Bouclème has achieved so far. Simon is also reliable and fulfilled the job within the timeline agreed. I've worked with many designers and Simon stands head and shoulders above
them all.
Henry Garfit
Founder/Director
We were delighted with Simon’s designs for our first brochure. Based in the tourist destination
of West Cornwall and opening the art school towards the end of the season we knew we had to reach a local customer base immediately upon opening in the Autumn.
The brochure we distributed throughout West Cornwall basically made our business and helped us have a successful winter period.
With a difficult brief of the need for a brochure with a huge amount of information on our art courses but a desire on our part to create
a clean and minimal design, Simon had his work cut out.
He created a bold design which was easy
to read and well laid out with an intelligently designed colour coded calendar for our thirteen different art courses. I cannot recommend Simon more highly and we will be working with him on our upcoming brochure and advertising campaigns into the future.
Katherine O'Shea
Communications Manager
Simon is a pleasure to work with. Innovative, creative, receptive and helpful, we were delighted with the results.
His thoughtful designs reflected exactly the spirit of our project and of Reprieve's overall mission. They were delivered on time and accurate down to the last detail. Simon works quickly and flexibly and produces consistently exceptional design work.
The Seafood Restaurant
Hilary Dominey
Head of Marketing
Simon has done an excellent job with
the continued development of our brand communications and packaging. He is a pleasure to work with and delivers on time
without compromising on quality.
Eve Marketing
Rachel Beasley
Founder/Director
I first worked with Simon at Ogilvy, and therefore was aware of his fantastic work
before hiring him for a store branding project. His creativity, attention to detail and knowledge of this sector meant that he was great to work with. You can trust Simon to get to the heart
of a brief and create work you are proud to present to clients.
Christine Fernandes
PA to UCL SSES Director
My definition of a good graphic designer is
one who listens to what the client wants and delivers on time. On both these points I can highly recommend Simon who did some amazing work for us. While following our ‘guidelines’, he brought his own original input
to the project and produced an image that
has proved a great selling point. Simon is
a hardworking, reliable, no nonsense, true professional and it is a pleasure to work
with him.
Studio testimonials
Arcadia
Simon Smith
Creative Director
Simon is a contemporary type and illustrative designer and Creative Director. Having worked with him on many projects over several years I have enjoyed seeing his experience, knowledge and ability to think strategically bring together
a unique but very elegant and modern touch
to our work. He is a pleasure to work with and
a great asset to any design team.
Westfield
Jenny Lau
Retail Design Manager
Simon is a highly creative and versatile graphic designer who is a rare talent. An absolute pleasure to work with.
Studio Parris Wakefield
Howard Wakefield
Creative Director
Simon has worked on numerous projects with us, being an eager and enthusiastic colleague.
We are always delighted by the quality of his work, which makes him an integral part of
our design team.
Experience
2004 –
Freelance Creative Director
Arcadia
Fitch
GRR
Imagination
Kemistry
Ogilvy
Studio Parris Wakefield
20.20
1999 – 2004
Design Director
Dolphin
1994 – 1998
Senior Designer
Neville Brody Studio
Books
Fuse 1-20, 2012
Juries
Roses Creative Awards, 2007
Press
Creative Review, 2011
Design Week, 2008
Graphics International, 2005, 1998
Wired, 2009
Web
Design Week, 2013, 2010
Visuelle, 2012
