Overview
Regrind™ is patented technology developed to
eliminate waste and aid product lifecycle by using
old footwear. Once the products are collected they
are ground up and separated into various material
categories. Following this process the material can
then be used to make, synthetic athletic tracks,
tennis courts and playground surfaces.
A showcase for Regrind™ was required for
NikeTown London, by displaying in-store products
made from the recycled material. These included,
chairs, benches and mats.
The identity and design language had to complement the showcase, at the top level this was achieved by using large format statements, showing real term ratios of the number of old products needed to create new ones. The statements were displayed on products and in-store fixtures including, gondolas to wall bays and footwear walls to column wraps with promenance.
Designed with Simon Smith
Identity
In-store furniture
In-store promotional banners
Regrind fitness mat
Notebook
