Capio is a leading healthcare provider in Europe and
supplies services within several medical specialities.
A design language was required to work alongside their incumbent logo, and to promote and support more than 100 individual operating units across Sweden, Norway, Denmark, Finland, France, UK, Spain and Switzerland.
The design language generates the feeling of modernity, freshness and confidence. Literature has a curved
outer form to soften the subject matter and generate
a distinctive standout from its competition. A set of
Brand guidelines were created showcasing examples
of literature, internal comms, digital templates, signage, uniforms and livery.
Strategy Chris Rendel
Photography Tim Flach
© 2015 Simon Griffin
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