Overview
Gilchrist foot clinic is a multi-disciplinary practice
that works in the areas of Podiatry, Chiropody and Reflexology. They required an identity and design language that specifically distinguishes itself from
other organisations.
The signature imagery derives from the very latest
foot leveler scanning technology, these scans are
initially used to assess where patients put pressure
on their feet.
Using post-production techniques on these scans,
a unique set of vibrant and uplifting images were
created from this key reference point and formed the basis of the design language. Applications included digital and print deliverables of a website, stationery, appointment cards and signage.
Appointment cards
Website
Enhanced foot pressure scans
