Simon Griffin

Creative Direction



I am a versatile and innovative graphic designer with over 20 years experience. I specialise in brand identity creation and development, packaging, print, spatial
and digital design.

I work with entrepreneurs and established organisations across a broad spectrum of sectors, to define, create and deliver design projects.

Client testimonials
















Michele Scott-Lynch



Simon is a pleasure to work with. He has incredible vision and a mine of ideas.

He grasped the concept of my brand immediately and created a stand out design bringing something refreshing and completely new to the natural beauty industry.


His innovative design is intrinsic to the success Bouclème has achieved so far. Simon is also reliable and fulfilled the job within the timeline agreed. I’ve worked with many designers and Simon stands head and shoulders above

them all.

Newlyn School of Art















Henry Garfit



We were delighted with Simon’s designs for our first brochure. Based in the tourist destination

of West Cornwall and opening the art school towards the end of the season we knew we had to reach a local customer base immediately upon opening in the Autumn.


The brochure we distributed throughout West Cornwall basically made our business and helped us have a successful winter period.

With a difficult brief of the need for a brochure with a huge amount of information on our art courses but a desire on our part to create

a clean and minimal design, Simon had his work cut out.


He created a bold design which was easy

to read and well laid out with an intelligently designed colour coded calendar for our thirteen different art courses. I cannot recommend Simon more highly and we will be working with him on our upcoming brochure and advertising campaigns into the future.
















Katherine O'Shea

Communications Manager


Simon is a pleasure to work with. Innovative, creative, receptive and helpful, we were delighted with the results.


His thoughtful designs reflected exactly the spirit of our project and of Reprieve’s overall mission. They were delivered on time and accurate down to the last detail. Simon works quickly and flexibly and produces consistently exceptional design work.

The Seafood Restaurant















Hilary Dominey

Head of Marketing


Simon has done an excellent job with

the continued development of our brand communications and packaging. He is a pleasure to work with and delivers on time

without compromising on quality.

Eve Marketing















Rachel Beasley



I first worked with Simon at Ogilvy, and therefore was aware of his fantastic work

before hiring him for a store branding project. His creativity, attention to detail and knowledge of this sector meant that he was great to work with. You can trust Simon to get to the heart

of a brief and create work you are proud to present to clients.

University College London















Christine Fernandes

PA to UCL SSES Director


My definition of a good graphic designer is

one who listens to what the client wants and delivers on time. On both these points I can highly recommend Simon who did some amazing work for us. While following our ‘guidelines’, he brought his own original input

to the project and produced an image that

has proved a great selling point. Simon is

a hardworking, reliable, no nonsense, true professional and it is a pleasure to work

with him.

Studio testimonials
















Simon Smith

Creative Director


Simon is a contemporary type and illustrative designer and Creative Director. Having worked with him on many projects over several years I have enjoyed seeing his experience, knowledge and ability to think strategically bring together

a unique but very elegant and modern touch

to our work. He is a pleasure to work with and

a great asset to any design team.
















Jenny Lau

Retail Design Manager


Simon is a highly creative and versatile graphic designer who is a rare talent. An absolute pleasure to work with.

Studio Parris Wakefield




Howard Wakefield

Creative Director


Simon has worked on numerous projects with us, being an eager and enthusiastic colleague.

We are always delighted by the quality of his work, which makes him an integral part of

our design team.


2004 –


Freelance Creative Director







Studio Parris Wakefield


1999 – 2004


Design Director


1994 – 1998


Senior Designer

Neville Brody Studio


Fuse 1-20, 2012



Roses Creative Awards, 2007



Creative Review, 2011

Design Week, 2008

Graphics International, 2005, 1998

Wired, 2009



Design Week, 2013, 2010

Visuelle, 2012

© 2015 Simon Griffin

Telephone +44 (0) 7776 131519