Simon Griffin

Creative Direction

The Seafood Restaurant


The Seafood Restaurant run by Jill Stein and Rick Stein is located in Padstow, Cornwall. Established in 1975

it has expanded to 5 restaurants, 40 guest bedrooms,

deli, patisserie, gift shop, fishmongers, a seafood school, pub and 4 self-catering holiday properties.


The business was looking to build on their local reputation to increase national and international awareness.

They required a fresh approach to their communications while retaining their incumbent logo. A clean, supportive typographic system was applied to all their print and digital collatorel using photography in a more prominent role. This approach visually aligned their businesses making one cohesive voice.


For over 8 years the design language has supported

the year on year financial growth of the business.



David Griffen Padstow Seafood School

Anna McCarthy Rick Stein portrait

Padstow Seafood School Brochure

Brochure spreads

Related projects

Selected projects

© 2015 Simon Griffin

Telephone +44 (0) 7776 131519