Projects
Creative Direction
Overview
Creamfields is a dance festival featuring major live
acts and DJs. Born from Liverpool’s famous nightclub Cream, this festival is held annually over August Bank holiday weekend. This one-day event is the closing
party of the summer typicallly attracting around
60,000 people.
Cream required a campaign which included a festival program, ticket design, large format posters and
press adverts.
The signature image derives from the Cream logo,
this was digitally recreated in the form of a crop
circle in reference to the sightings of the phenomena
in the surrounding areas of Hampshire where this inaugural festival took place.
Creamfields is now an established annual event held
in over 12 countries all around the world.
Designed with Phil Sims
Programme
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