Simon Griffin

Creative Direction

Arsenal Football Club


Superbox is a corporate hospitality offering, aimed

at Arsenal Football Club’s most discerning clientele.

They required a series of wall panels to complement

and extend the interiors luxurious decor.


Using the term ‘Superbox’ as a juxtaposition theme

to the 6 yard box, a series of discovery panels were created to feature the statistics of the clubs all time

8 top strikers.

The panels highlight each respective strikers goals to games ratio, plotted with individual cross-hair targets

to signify goals. It demonstrates very clearly just how prolific these strikers were and acts as a catalyst for interesting debate.


Designed at 20.20

Photography Stuart MacFarlane


Wall panels

Target icons


Promotional brochure

Related projects

Selected projects


© 2015 Simon Griffin

Telephone +44 (0) 7776 131519