Gilchrist foot clinic is a multi-disciplinary practice

that works in the areas of Podiatry, Chiropody and Reflexology. They required an identity and design language that specifically distinguishes itself from

other organisations.

The signature imagery derives from the very latest

foot leveler scanning technology, these scans are

initially used to assess where patients put pressure

on their feet.

Using post-production techniques on these scans,

a unique set of vibrant and uplifting images were

created from this key reference point and formed the basis of the design language. Applications included digital and print deliverables of a website, stationery, appointment cards and signage.