Simon Griffin

Creative Direction



Capio is a leading healthcare provider in Europe and

supplies services within several medical specialities.

A design language was required to work alongside their incumbent logo, and to promote and support more than 100 individual operating units across Sweden, Norway, Denmark, Finland, France, UK, Spain and Switzerland.

The design language generates the feeling of modernity, freshness and confidence. Literature has a curved

outer form to soften the subject matter and generate

a distinctive standout from its competition. A set of

Brand guidelines were created showcasing examples

of literature, internal comms, digital templates, signage, uniforms and livery.


Strategy Chris Rendel

Photography Tim Flach

Brand guidelines

Guideline spreads

Internal magazines

Related projects

Selected projects

© 2015 Simon Griffin

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