Simon Griffin

Creative Direction

Rick Stein


Rick Stein is an award-winning chef with an international reputation. The Seafood Restaurant required the redesign of his Deli range packaging, originally comprising of 30 products which includes, Chutneys, Relishes, Jams, Spice mixes and Oils.

The new design is printed on a transparent label so

the quality and colour of the ingredients is visually apparent, this created a very desirable set of products. The Deli range is distributed through The Stein’s Deli, Padstow and Selfridges Food Hall, London.

Product range




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© 2015 Simon Griffin

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