Simon Griffin

Creative Direction

GS Caltex


GS Caltex is a leading energy provider based in

Seoul, Korea. A series of rewards cards were required for holders to accumulate purchase points from across

their businesses, GS Caltex, GS Shop and GS Retail.

An interconnecting circular pattern was created, inspired by Taegeuk from the Korean flag. The pattern alludes to the interconnection of their network. A bright, refreshing colour palette was created for a contemporary look

and feel.


Designed at Saville Parris Wakefield

Rewards cards

Staff poster

Related projects

Selected projects

© 2015 Simon Griffin

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