Simon Griffin

Creative Direction



Atlantic restaurant is an independently owned

business located in South Beach, Miami. They create cosmopolitan cuisine within a contemporary setting.

They required a design language that was personal

to their name with a flexible system for menus.


A series of Atlantic Ocean seascape photographs were collated from the Ocean’s coastline which varied from Africa to Europe and North America to South America.

These photographs were captured over a 24 hour period to give tonal variation in each location. Each photograph was then manipulated into a graphic pattern using a number of post-production techniques, this gave each menu a textured depth with its respective location listed.


Digital templates were created enabling the restaurant

to update their menus on the pre-printed images.

Menu cover


Atlantic viewpoint illustrations

Related projects

Selected projects

© 2015 Simon Griffin

Telephone +44 (0) 7776 131519