Creative Direction
Projects
Overview
Superbox is a corporate hospitality offering, aimed at Arsenal Football Club’s most discerning clientele. They required a series
of wall panels to complement and extend
the interiors luxurious decor.
Using the term ‘Superbox’ as a juxtaposition theme to the 6 yard box, a series of discovery panels were created to feature the statistics of the clubs all time 8 top strikers.
The panels highlight each respective
strikers goals to games ratio, plotted with individual cross-hair targets to signify goals.
It demonstrates very clearly just how prolific these strikers were and acts as a catalyst
for interesting debate.
Designed at 20.20
Photography Stuart MacFarlane
Superbox
Wall panels
Poster
Target icons
Promotional brochure