Creative Direction
Projects
Overview
Newlyn School of Art is a dynamic and innovative art school based in the heart
of the famous artistic colony of Newlyn, Cornwall. It offers an array of courses in disciplines including; painting, drawing, printmaking, pottery, stone carving and
fabric design. These courses are taught
by over 30 of the most well known artists working in Cornwall today.
They required an identity with both print
and digital applications to promote the school. The typeface used in the identity derives from a heritage reference of the hallmark used on Newlyn Copper artefacts.
The DL booklet format is designed for prominence in tourism literature stands
and is cost effective to send via post.
In order to differentiate the brochure both visually and physically it has a concertina step fold, these steps carry the colour
codes for each respective course with accompanying descriptions.
Course booklet
Course booklet content
Website look and feel