Creative Direction
Projects
GS Caltex
Overview
GS Caltex is a leading energy provider
based in Seoul, Korea. A series of
rewards cards were required for holders
to accumulate purchase points from
across their businesses, GS Caltex,
GS Shop and GS Retail.
An interconnecting circular pattern was created, inspired by Taegeuk from the Korean flag. The pattern alludes to the interconnection of their network. A bright, refreshing colour palette was created
for a contemporary look and feel.
Designed at Saville Parris Wakefield
Rewards cards
Staff poster
